Who Gives A Crap

◌ Pending Review

🧻 FMCG / Consumer GoodsAUBelow expectations

~150 employees~$100M AUD revenueRanked #102 of 323Website ↗

Who Gives A Crap is a fmcg / consumer goods company headquartered in AU. Based on our 10-question rubric, Who Gives A Crap scores 43/100 — rated as below expectations on sustainability for a company of its size and profile.

SINK Score Breakdown

How we calculated Who Gives A Crap's score using our formula: (0.3 × Base + 0.7 × Performance) × Scale Penalty

Base Impact

FMCG / Consumer Goods industry ceiling

Performance

51/100

10 questions scored below

Scale Penalty

emissions volume multiplier

SINK Score

(0.3 × 30 + 0.7 × 51) × 1 = 43

10-Question Rubric Breakdown

Click any question to see the reasoning, sources and community challenges.

4/10

Carbon Footprint — Operations

4/10

Carbon Footprint — Supply Chain

3/10

Emissions Trajectory

4/10

Energy Source

7/10

Nature & Biodiversity Impact

7/10

Resource Use & Waste

3/10

Water Impact

3/10

Targets & Commitments

7/10

Transparency & Accountability

Q10

9/10

Controversies & Red Flags

Community Verification

0 verifications · 0 challenges · Scored using SINK editorial review

Last scored: 4 Apr 2026

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